School of Marketing & Communication
Doctoral degree In Marketing & Communication
Marketing is an essential component of any business organization that seeks to make a profit and, as well, can contribute to the success of non-profit organizations.
It begins with understanding the wants and desires of
prospective customers and helping the firm to develop innovative and
competitive offerings that will deliver customer satisfaction.
Once this is accomplished, marketing is also responsible for pricing, distribution and promotion of the firm’s brand offerings. The NRU Ph.D. in Marketing and Communication is an original and useful tool for vision not strictly derived from the business and a commercial perspective of the arguments.